Subject:
Fighting spam
Question/Thought:
Unfortunately what many
do not realize is that by
clicking an unsubscribe button
they may well end
up being subjected to even
more spam! There is
no law saying an unsubscribe
link must unsubscribe.
Rick Gortatowsky
Answer/Response:
Rick, I have a simple request:
"prove it". You
are repeating the "urban
myth" that clicking on
an unsubscribe link will get
you even more SPAM. That is
not true. It probably has
never been true.
The only ones to benefit
from a person not unsubscribing
are the
list sellers and the list
users. If you disagree with
that, then
supply us with detailed numbers
and statistics based on real
life
experience and hard facts
instead of repeating the vague,
unsupported statement "may
well end up". You say
that you have
"found in my years many
sites that do just that".
Again, "prove
it". Give us the URLs
or names of some of those
sites.
Let us be VERY clear. Based
on my ACTUAL experience and
the
detailed records that I kept,
CLICKING ON THE UNSUBSCRIBE
BUTTON RESULTS IN LESS SPAM.
It does not result in more.
Last time I posted on this
subject, my SPAM was averaging
38 per day. It is now down
to 25. Of those 25, 6 are
in English, 1 has an usubscribe
link, the rest I cannot read
(as the language is Spanish,
Russian,
etc.). When I initially started
my unsubscribe campaign, I
was
receiving an average of 295
per day. So I have eliminated
91% of my
SPAM by unsubscribing. I have
discontinued using a spam
filter as I
no longer need one.
Also, regarding "no
law", you are wrong.
There is a law saying that
an unsubscribe link must unsubscribe.
It is known as CAN-SPAM. And
if the unsubscribe does not
work (or none is supplied),
the SPAM can
be reported to the FTC (see
http://www.ftc.gov/, and click
on "File
a Complaint"). And they
seem happy to accept complaints
from
outside the US since their
online form has provision
for specifying
your country.
by Tom Aman
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